Crafted
Written by the Lab2.4s generation
Dating Lab
Because Chemistry is not a Swipe.
Built for the people Tinder, Hinge, and Bumble wore out. Six curated profiles a day. Verified humans only. Messages worth opening, written by the Lab when you want help.
Verified humans only
iOS 16+, no Android yet
Free to download
✎
2.4s generation
♥
It's a match
Sophie liked you back3 minutes ago
✓
Verified
94% verified profilesBy the Lab
◎
Nearby
38 in your boroughWithin 5 km
⚘
Today's prompt
2,418 have answeredCloses at midnight
∞
Streak
Day 12 in the LabKeep it up
✦
New match
Naomi sent a replyJust now
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Reply rate
3× higher than swipe appsVerified by the Lab
9:41
12 like you
✓ Verified by the Lab
✕
☆
✎
♥
"Borough Market on Saturday, a bath, then somewhere noisy and unreasonable."
✓
Naomi, 29New York · 5 km
Emma, 28London · 2 km
✓
Maya, 32Brooklyn · 4 km
Priya, 30Soho · 1 km
✓
Iris, 27Hackney · 6 km
Clara, 33Shoreditch · 3 km
Today's prompt · Day 12
What's a small ritual that makes a Sunday feel like yours?
Sophie, 31 · London
"A bath, a record on, and reading the paper end to end."
Naomi, 29 · New York
"Coffee in bed, then a long, ambitious walk to nowhere."
Reveal today's pick
Home
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Daily Lab
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0
Lab Members meet someone worth dating exclusively within 90 days.
0
Reply rate on the first Crafted Icebreaker. The average dating app sees 18 percent.
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Profiles per day in Daily Lab. No infinite scroll, no decision fatigue.
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Average time to first match worth meeting among Lab Members.
Field Notes · The state of dating
Dating apps are broken.
The people who built them know it. Here is what the research found about how the category actually feels in 2026.
78%
of singles have been ghosted on a dating app.
Plenty of Fish Singles Report, 2022
56%
of women under 35 have received unsolicited explicit messages on dating apps.
Pew Research Center, 2023
51%
of users say the experience has made them feel more pessimistic about dating overall.
Pew Research Center, 2023
Tinder optimised for swipes. Hinge optimised for matches. Bumble optimised for the first message. None of them optimised for the thing you actually want: to meet a person who is worth meeting. So they all did the same thing. They turned dating into a game with no end and no winner.
Specimens · Who this is for
Dating apps fail men and women in different ways.
Most apps pretend the experience is the same for everyone. It isn't. Here is what Dating Lab does about it, side by side.
αFor women
For women who are done with the inbox.
If you've spent the last three years filtering, screening, and absorbing the emotional labour of online dating, this is for you.
What we hear from women
- ×56% of women under 35 receive unsolicited explicit messages on dating apps
- ×1 in 3 women has felt unsafe meeting someone from an app
- ×Inboxes full of "hey", "how was your weekend", and worse
- ×The unspoken job of being interviewed in every conversation
How the Lab fixes it
- ✓Persona-verified humans only. The 60-second selfie check is mandatory.
- ✓Every Crafted message costs the sender something. So the men who write to you are men who showed up with intent.
- ✓Each opener is grounded in your actual profile. No more "hey". No more men who didn't bother to read.
- ✓Block, report, unmatch from any screen. Six picks a day. The Lab does the filtering.
βFor men
For men who are tired of writing into the void.
If you've sent a hundred messages this month and got three replies, this is for you.
What we hear from men
- ×The average first message on a dating app gets a reply roughly 4 percent of the time
- ×"What do I even say?" is the most expensive question in modern dating
- ×Men send roughly 10x more first messages than women (Match Group internal data)
- ×The endless swipe is designed to keep you swiping, not to find you someone
How the Lab fixes it
- ✓The Lab writes your first message, grounded in her actual profile.
- ✓92% reply rate. Because you sent something that actually deserved one.
- ✓Coins refunded automatically if she doesn't reply in 48 hours. You pay only when it works.
- ✓See who already liked you before you decide where to focus.
01 / Manifesto
So we made a dating app for people who have used the other ones.
People who are tired of being told that a person is a sequence of photos and a one-word answer. People who think introductions are a craft, not a sport.
People who have been on too many first dates that felt like sequels of the last one. Who would happily trade a thousand matches for three good ones. Who actually want to read the prompts.
This is Dating Lab. Six curated profiles a day. Prompts that make you want to write back. Verified humans, every one of them. Messages that read like they came from someone who actually read your profile, because they did.
The Lab, est. 2025
ALENOSS INC · NEW YORK, LONDON AND THE WORLD
02 / Process
How the Lab works.
Four steps, ninety seconds, then you're in. The slow part is what comes after.
01
Sign in, get verified.
Apple, Meta, or phone. A 60-second selfie check via Persona ensures every person in the Lab is a real person, not a bot or a fake. No catfish.
02
Build a profile worth reading.
Six prompts. Three photos minimum. The Lab can write your profile from six short answers, then you edit until it sounds like you.
03
Open your Daily Lab.
At 7am each morning, six people picked for you. One at a time, no infinite scroll. A ritual, not a habit. Take it slow.
04
Send a message worth opening.
The Lab can write your first opener, grounded in their profile. The first three are refundable if they don't reply within 48 hours.
αDaily Lab
Six. Every morning.
At seven each morning the Lab picks six people for you. Not based on a thousand profiles you might like. Based on six people you might actually want to meet.
Four match your preferences tightly. One stretches you on a single axis (the distance, the age, the height) because chemistry is sometimes the thing you didn't ask for. One is verified.
- ✓Generated fresh at 7am in your timezone
- ✓One profile at a time, no swiping past faces
- ✓Streaks that reward you for showing up daily
- ✓Three more picks for 10 coins if you finish early
1
Sophie, 31
2
Naomi, 29
3
Maya, 33
4
Elena, 28
5
Priya, 32
6
Hana, 30
βCrafted
A message worth sending.
Not by an algorithm. By a Lab. Crafted reads her profile, finds something specific to her, and writes you an opener that quotes it. You edit. You send.
Every Crafted message has a small cost behind it. That cost is the point. It's what tells her you cared enough to invest. It's what filters her inbox down to messages from men who showed up with intent.
If she doesn't reply within 48 hours, your coins come back automatically. You pay only when it works. Free for your first three sends, then on every send forever once you're a Lab Member.
- ✓A small cost makes every message a signal of intent. No "hey" allowed.
- ✓Quality gate rejects templated output before it ever reaches her.
- ✓Always editable. You have the last word before send.
- ✓92% reply rate among Lab Members.
For Naomi, 29
New York · Designer · Verified
✓Reading her profile
✓Finding a hook
✓Writing the opener
Crafted
Naomi, the line about typography on the subway tile is the most accurate thing on this app. I have one follow-up question and it is going to require a drink.
No-reply refund. Coins back if Naomi doesn't reply in 48 hours.
γVerified by the Lab
Real people. No catfish.
Every Lab Member passes a 60-second selfie check, powered by Persona. The badge is real. The people are real. The 10 million profiles we've built over eight years are real.
Filter your Daily Lab to show only verified profiles. Block any profile that isn't. Sleep easier on the first message.
- ✓Persona-powered identity check, the same one Uber uses
- ✓Crafted Broadcast restricted to verified senders
- ✓2x typical match rate for verified members
- ✓Re-verification every 12 months
⛨
You are Verified
Selfie matched to your main photo. Your badge is now on your profile.
✓ Verified by the Lab
Comparison · The difference
How Dating Lab is different.
What the other apps optimised for, versus what we built instead.
Tinder · Hinge · Bumble
The other apps
Dating Lab
What we built instead
Endless swipe. Five hundred faces a day, no decision ever actually made.
Six picks a day, then you're done. A ritual, not a habit.
Match and forget. Most matches never turn into a conversation.
The Lab writes the first message. Refunded if she doesn't reply within 48 hours.
Verification optional. Anyone can sign up with any photo.
Persona-verified members only. A 60-second selfie check, mandatory.
"Hey." "What's up." "How was your weekend."
An opener that quotes her favourite Murakami novel, because the Lab actually read her profile.
Algorithm pushes you to pay. Premium decides who sees you.
Deterministic ranking. Your six picks are the same whether you spend nothing or everything.
Designed to keep you swiping, not to find you a partner.
Designed to be deleted, when you find someone worth deleting it for.
03 / Membership
The Lab is free. The Membership is more.
Use Dating Lab without paying a penny. Lab Membership unlocks the features that move things faster.
Lab Membership
Everything the Lab can do.
Members send more, match more, and never run out of coins. New members get the first month at a steep discount.
$4.99
first month
Then $19.99 per month. Cancel anytime in your Apple ID settings.
Claim $4.99 first month →
- ✓See everyone who likes you, before you decide
- ✓100 coins every month, automatically
- ✓Unlimited Crafted Profile rewrites
- ✓Unlimited refund guarantee on Crafted
- ✓Filter for verified profiles only
- ✓No daily caps on Crafted Broadcast
04 / The People
What the Lab sounds like.
A few notes from people who already use it. Real users, first names only, with their permission.
"
I haven't had a "hey" since I joined. Every message is a real opener. I can tell who actually read my profile.
Sara, 32
"
The first Crafted message I sent was the first first message that ever got a reply on a dating app. She replied in nine minutes.
Marcus, 34
"
I trust the men in the Lab more than I trusted anyone on Hinge. Verified means something. I don't do a background check before coffee anymore.
Layla, 31
"
What got me was the refund. If she doesn't reply, my coins come back. Suddenly the message I'm sending matters. Suddenly I'm thinking about what to say.
David, 36
05 / Questions
Things people ask.
Anything else, email hello@datinglab.com. We read every one.
No, and the framing matters. Crafted is a writing service the Lab provides, not an autopilot. The thing that actually makes it work isn't the writing capability, it's the small cost behind every message. That cost is what filters her inbox to messages from men who cared enough to invest. The Lab just makes the message itself worth the investment. Every message is editable before send. The recipient sees a small "Crafted" badge so nothing is hidden.
Three differences. One: six profiles a day, not infinite. Two: verified humans only, screened by Persona. Three: the Lab can help you write the first message, with a refund if it doesn't get a reply. We are for people who are tired of speed and volume.
Free to download and use. Crafted features cost coins (around £1.25 per Crafted Icebreaker, refundable if no reply). Lab Membership is $19.99 per month, with a $4.99 first-month offer for new sign-ups. Membership unlocks "see who likes you" and removes a few caps.
Persona-powered selfie verification on every member. Every photo passes through Hive moderation before going live. Block and report are one tap from any screen. Three upheld reports triggers a temporary ban. We work hard to keep the Lab a place where the people you meet are who they say they are.
Yes, instantly, from Settings. Your account is hidden from everyone immediately, and your data is permanently purged within 30 days. You can download a copy of everything we hold on you before you go.
We are iOS-only at launch and for at least the first six months. We are a small team and we wanted to do one platform well rather than two platforms badly. Android is on the roadmap for early 2027.
It is still there. The new Dating Lab is a rebuild of the same app, with the same App Store listing. Sign in with the same method you used before and you will see your existing profile. We will offer a Profile Refresh flow to help you update photos and prompts. As a welcome back, you get 50 coins to spend on Crafted.
Try the Lab.
Free to download. Three minutes to a profile worth reading. Six profiles waiting for you tomorrow morning.